What is the Swissmade cosmetic label for?
Swissness, Swissmade or Made in Switzerland : to understand the nuances between these different names, we take stock!
Grangettes Switzerland is a brand of sensory and ethical cosmetics that places efficiency at the heart of its approach. Each ingredient is chosen carefully, in compliance with a 100% clean charter: vegan, cruelty-free cosmetics, without controversial ingredients and respectful of the environment, at the right price. As its name suggests, Grangettes Switzerland is a Swiss brand, whose cosmetics are formulated and manufactured locally.
Overall, the Suisse remains perceived as a supplier of high-end and quality products. Swissmade, Swissness, made in Switzerland, Swiss quality, Swiss product, Made in Switzerland : how to navigate all these appellations? Which have legal value? What label Grangettes Switzerland does she use?
Swiss Made, a historic label
The label “Swiss Made” indicates that a product has been made in Switzerland and respects a certain number of rules.
L'appellation Swissmade was born in the 1980s when Swiss watchmakers found themselves in competition with the United States: they then decided to create the certification “Swiss Made” in order to stand out.
Brands highlighting manufacturing “swissmade” are not systematically audited, however random checks can be carried out by the State. These checks can also be the result of complaints or denunciations.
It is rare for a company to misuse the label “Swissmade" : the Suisse is a small country and cheating on this point would be fatal for its image among consumers and its partners.
“Swissness” ordinance, stricter criteria for the “Swissmade” label
The name “Swissmade”, as described by IPI (Federal Institute of Intellectual Property) before 2017 was already a guarantee of quality, but was still not sufficient, because its legal contours were too vague. This has sometimes given rise to abuse by unscrupulous brands.
To avoid harming the image of Swiss quality, the IPI has developed a new ordinance, which came into force in 2017: the legislation “Swissness”, which reinforces the name “Swissmade” in the framework criteria. To qualify for this label, cosmetic brands must comply with the following conditions:
- at least 80% of research and development costs and manufacturing costs generated in Switzerland;
- 60% minimum of the cost price (charges, salaries, etc.) made in Switzerland;
- The company must be domiciled and managed in Switzerland;
- The manufacturing of the cream and the packaging are carried out in Switzerland;
- Quality controls and certifications are carried out in Switzerland.
It is therefore theoretically possible that a company Swissmade for example, have the cream manufactured in bulk abroad. This is obviously not the case for Grangettes Switzerland, which has 100% of the research and development and production in Switzerland.
What about Grangettes Switzerland?
Grangettes Switzerland is based in Geneva and designs, formulates and produces its cosmetics in Switzerland. Our products comply with our values of reliability, hygiene, transparency and traceability because we have control over the entire production chain. Our laboratory as well as our research and development center are located Eagles in the Canton of Vaud and our entire team is employed in our premises Geneva.
Grangettes Switzerland undertakes to obtain as much as possible from Swiss suppliers, when a business exists to meet the need. For example, our aluminum bottles are made in Switzerland, as are our cardboard cases. This is also the case for our perfumes, which are produced in the canton of Geneva by a family business or even for the screen printing of our bottles which is carried out by a craftsman Geneva.
When we don't find company Switzerland, we work with a geographically closest supplier, which meets our quality and ethical criteria. This is for example the case of our glass bottles, which are made in Italy.
We promote the know-how of local partners and suppliers as much as possible, because we want real proximity with each of our collaborators. In addition, by working locally it is possible for us to manage our stocks precisely thanks to the possibility of producing in small quantities and thus maintaining maximum quality, while continually improving our products.
It is important to keep in mind that a Swiss brand that does not indicate l'appellation "Swissmade" can very well comply with all of the specifications. If in doubt about a specific company, do not hesitate to contact them for further information. On the other hand, the ever-increasing demand from consumers for transparency and provenance is pushing companies to pay more attention to them.